Logo Beginnings looks at the early history of logo design, focusing on marks created before 1940. Jens Müller digs into archives to surface trademarks, wordmarks, and symbols from companies, institutions, and events that helped define how brands present themselves visually. Each logo is shown with production details and period context, so you can see how ideas about simplicity, legibility, and identity evolved alongside printing technology and mass media.

WHY WE PICKED IT
Because it treats early logo design as serious visual culture, not just nostalgia. Logo Beginnings is a strong pick for designers, branding teams, and anyone interested in how the language of modern logos was invented.

DETAILS
• Author: Jens Müller
• Publisher: Taschen
• Publication Date: January 10, 2022
• Format: Hardcover
• ISBN: 9783836582285
• Ships direct from distributor in 3–7 business days