Laird Borrelli-Persson's Stetson traces the history of the iconic American hat brand that became synonymous with the West, cowboy culture, and rugged individualism. From its 19th-century origins to its enduring presence in fashion and popular culture, the book explores how a single accessory came to represent an entire mythology. More than a corporate history, it's a cultural study of how objects become symbols of identity and aspiration.

WHY WE PICKED IT: Because the Stetson is more than a hat, it's a story we tell ourselves about who we are or who we want to be. Borrelli-Persson shows us how fashion and identity are inseparable, and how a well-made object can carry generations of meaning. It's a reminder that what we wear is never just about function.

DETAILS: • Author: Laird Borrelli-Persson • Publisher: Rizzoli International Publications • Format: Hardcover • Publication Date: September 16, 2025 • ISBN: 9780847875726 • Ships direct from distributor in 3–7 business days