Supreme is a comprehensive visual history of the iconic streetwear brand that transformed from a small New York skate shop into a global cultural phenomenon. Through photographs, collaborations, and product releases, the book documents how Supreme built a brand through scarcity, authenticity, and an understanding of youth culture. More than a brand history, it becomes an investigation into hype, community, and how a logo became a symbol of cultural capital.

WHY WE PICKED IT: Because Supreme understood that exclusivity creates desire, and that the best brands don't chase customers, they make customers chase them. This book shows us how streetwear became high fashion and how a box logo became worth more than what's inside it.

DETAILS: • Publisher: Phaidon Press • Format: Hardcover • Publication Date: January 29, 2020 • ISBN: 9781838660314 • Ships direct from distributor in 3–7 business days