• Format: 24 × 30 cm
• More style, more pop culture, more information: the completely new The Watch Book Rolex: Next Generation
• This superlative illustrated volume explains the uniqueness and the hype surrounding the world’s most popular watch brand
• Curated by bestselling author and Rolex expert Gisbert L. Brunner

The brand-new The Watch Book Rolex: Next Generation is the ultimate homage to what is likely the most famous watch brand in the world. With 256 pages, also available as an exclusive special edition in an elegant slipcase, this illustrated volume offers a unique look into Rolex’s history, models, and innovations, as well as the brand’s cultural influence. Curated by renowned bestselling author and Rolex expert Gisbert L. Brunner, this book delivers more style, more pop culture, and more information than ever before.

Rolex’s story is a fascinating retrospective of innovations and milestones in the watch industry. Since the introduction of the first wristwatch with chronometer certification in 1926, Rolex has established itself as a pioneer in the world of luxury watches. Early models such as the Submariner (1953), Explorer (1953), and GMT-Master (1954) stand for a spirit of exploration, adventure, and the highest precision. Over the years, Rolex has become not only a watchmaker but also a firmly established cultural symbol and object of desire, worn by everyone from politicians and actors to athletes and hip-hop stars.

But The Watch Book Rolex: Next Generation doesn’t offer only compelling information. A modern layout and abundant photography make reading it a visual experience.

As always, Gisbert L. Brunner guides readers through the fascinating world of Rolex with passion and expertise. Guest contributions on topics such as spotting counterfeits and collecting watches round out the content, and another highlight of this volume is the detailed presentation of Rolex’s latest development: an automatic watch protected by 32 patents, given a special place on the slipcase of the special edition, making it a standout for Rolex fans.

All in all, it is an indispensable work for anyone who wants to understand the history, the workmanship, and the fascination behind the luxury brand Rolex.

What’s impressive is not only the unique content of the illustrated volume, but also the presentation. The elegant slipcase of the special edition features the brand-new Oyster Perpetual Land-Dweller, protected by 32 patents, reflecting Rolex’s high standards and innovative strength.